RETAILERS: Secret Advertising Weapons in a Recession

April 15, 2008 by usablimp

The single greatest asset any retailer has (aside from your great products) is the retailer’s physical retail location. All retailers have one thing in common whether they sell cars, spas, or pizzas, and that is driving traffic to the front door as inexpensively as possible.

Cost-effectively increasing Store Visibility, Floor Traffic, and Sales is the single best way to make that location profitable. By physically leveraging the retail location to its maximum, a retailer can reduce costly Newspaper, Direct-Mail, TV or Radio advertising. Those advertising choices are expensive as they are “revolving” expenditures each week or month, whereas the Outdoor Promotional Products offer a one-time purchase opportunity that keep driving traffic well after they have paid from themselves.
This is extremely helpful in a Economic Recession…it helps the retailer preserve precious CASH!

Typical sales increases when using these Blimps, Balloons, Banner Flags, Air Dancers are usually 10%-30% over a 30-60 day period when used on a regular basis. To achieve a 10%+ increase in gross sales for any retailer should be a large number not to be ignored. With this kind of sales increase, tied to the ability to reduce other forms of revolving costly advertising, this formula can make any retailer more profitable….a winning combination for Retail or Corporate.

There is so much natural auto and pedestrian traffic surrounding most locations…why not take advantage of it? If a retailer took down all current signage would sales traffic decrease? Just imagine what happens with extra promotional signage…sales traffic will increase.

INCREASE SALES 10%-30% IN JUST 30-60 DAYS!!!

• Your Logo seen 1 mile in all directions.

• Increase your Car Count to 50,000, 75,000, 100,000 per day!

• Lowest Cost-Per-Thousand of any advertising!

• Highest Return-On-Investment for any advertising!

• Endorsed by leading marketing professionals in America

• Leverage your greatest asset (your retail location) by extending signage 1 mile in all directions!

• Make your location a LANDMARK for all to see!

• Reduce Newspaper & Direct Mail costs dramatically

• Make your business more PROFITABLE

• IMAGINE YOUR OWN BILLBOARD 200FT ABOVE YOUR LOCATIONS!!!

Take advantage of Inflatable Outdoor Advertising and beat slow sales during a recession.

Outdoor Advertising with Banner Flags

April 1, 2008 by usablimp

Outdoor Advertising with Banner Flags flutter in the breeze is an eye catching method to leverage any retailOutdoor Advertising location, or special event, against naturally occurring automotive or pedestrian traffic up to 2-4 city blocks.  In doing so, the Banner Flags not only cost-effectively increase visibility, traffic and sales for any retail location, but also re-enforce any brand, slogan or message, via logo identification.

Standard heights are 8ft-15ft, and can be “staked” or placed near any storefront, or roadway, with each Banner Flag displaying a special price or product being promoted.   Sales increases vary by retail category, and store location, but general increases are 5%-10% almost immediately.   These significant sales increases are possible when using the Banner Flags on a regular basis as surrounding auto and pedestrian traffic react to the Banner Flags

Banner Flags are made with a light-weight Poly-Nylon which is perfect for vibrant digital printing of logos orBanner Flags messages.  The Banner Flags are very low maintenance which is appealing to many store owners, and normally come with a Ground Stake kit, but other mounting options are available such as (Tire Mount , Hard Surface Stand or Wall Mount).

By leveraging a retail location more effectively most retailers find they can reduce local Newspaper, Direct-Mail, and Coupon advertising budgets that are extremely costly on a monthly basis.  Banner Flags, conversely, are a one-time cost and pays for themselves in a short period of time.

Using Air Dancers to Increase Business Visibility

April 1, 2008 by usablimp

The Air Dancer Inflatable offers constant motion in a very eye catching method to leverage any retail location, orAir Dancers special event, against naturally occurring automotive or pedestrian traffic up to 2-4 city blocks. In doing so, the Air Dancer not only cost-effectively increases visibility, traffic and sales for any retail location, but also re-enforces any brand, slogan or message, via logo identification.

Standard heights are 10ft-30ft, and can look like a human being or custom character. The Air Dancer can have lettering sewn-in to the body such as “SALE” or “GRAND OPENING” that will dance with the shape of the dancer body. The Air Dancer is powered with a 3-speed air blower that runs on a standard 110 plug. Sales increases vary by retail category, and store location, but general increases are 5%-15% almost immediately. These significant sales increases are possible when using the Sphere on a regular basis as surrounding auto and pedestrian traffic react to the Sphere’s existence.

Air Dancers are made of Rip-Stop Nylon (parachute material), and the Air Blowers are 3-speed, light-weight normally carry a 1-2 warranty, and run off of a standard 110 outlet. The Air Dancer is very low maintenance which is appealing to many store owners.Air Dancers

By leveraging a retail location more effectively most retailers find they can reduce local Newspaper, Direct-Mail, and Coupon advertising budgets that are extremely costly on a monthly basis. The Air Dancer, conversely, is a one-time cost and pays for itself in a short period of time.

More Air Dancers:

Car Wash Air Dancers    Air Dancer

Advertising Balloons Increase Business Visibility

February 28, 2008 by usablimp

The Advertising Balloon provides the ability to visibly leverage any retail location, or special event, againstAdvertising Balloon naturally occurring automotive or pedestrian traffic up to 1/2 mile. In doing so, the Balloon not only cost-effectively increases visibility, traffic, and sales for any retail location, but also re-enforces any brand, slogan or message, via logo identification.

Continuously inflated with the electric air blower (standard with purchase of the balloon) retailers will consider the Balloon, over its cousin the Blimp, as the Advertising Balloon does not requireAdvertising Balloon helium and is far easier to maintain.  The Balloon does not offer the visibility of a Blimp, but many retailers will opt for the ease of the Balloon that can have logo/message banners attached, and internal light system for evening exposure.

Expected sales increases vary by retail category, and store location, but general increases are 5%-15% almost immediately. These significant sales increases are possible when using the Balloon on a regular basis as surrounding auto and pedestrian traffic react to the Balloon’s existence.

Advertising balloons are made with UV coated Vinyl that is quite durable in most weather conditions, and normally comes with Air Blower, Anchor Lines, D-Ring Attachments, Storage/Carry Bag, Instructions, and 1-Year Warranty on Balloons’ seams and blower.

By leveraging a retail location more effectively most retailers find they can reduce local Newspaper, Direct-Mail, and Coupon advertising budgets that are extremely costly on a monthly basis. The Advertising Balloon, conversely, is a one-time cost and pays for itself in a short period of time.

Advertising Blimps Increase Business Visibility

January 24, 2008 by usablimp

The Advertising Blimp offers the most unique ability to leverage any retail location, or special event, againstAdvertising Blimp naturally occurring automotive or pedestrian traffic 1-2 miles in all directions. In doing so, the Blimp not only cost-effectively increases visibility, traffic and sales for any retail location, but also re-enforces any brand, slogan or message, via logo identification.

Filled with 2-5 tanks of helium tethered at 150 feet (approximately 15 stories tall), the Blimp can have message banners attached, and internal light systems included, for additional exposure during day or night. Sales increases vary by retail category, and store location, but generalAdvertising Blimps increases are 10%-25% almost immediately. These significant sales increases are possible when using the Blimp on a regular basis as surrounding auto and pedestrian traffic react to the Blimp’s existence.

Advertising Blimps are made of two materials, Nylon or PVC, with Nylon being the more durable material and usually carries a 1-year warranty.

By leveraging a retail location more effectively most retailers find they can reduce local Newspaper, Direct-Mail, and Coupon advertising budgets that are extremely costly on a monthly basis. The Blimp, conversely, is a one-time cost and pays for itself in a short period of time.

Advertising Blimps Increase Visibility, Traffic and Sales Best For:

  • Car Dealers
  • Pool & Spa Dealers
  • Motorcycle Dealers
  • Boat Dealers
  • RV Dealers
  • Auto Repair
  • Oil Change
  • Car Washes
  • Restaurants
  • Fast Food
  • Gas Stations
  • Department Stores
  • Radio Stations
  • Sports Teams
  • Home Builders
  • Apartment Buildings
  • Self-Storage / Mini-Storage
  • Lumber Yards
  • Fitness Clubs & Gyms
  • Store Closings
  • Grand Openings

For more information on Inflatable Outdoor Advertising Blimps, visit our website – www.usablimp.com